Rejuvenation Science Earns Top Multivitamin Honors 2007

Maximum Vitality provides the best value among 1,600 multivitamins in the U.S. and Canada

Contact: Howard Simon FOR IMMEDIATE RELEASE

Phone: 310-798-2830 extension 802

www.Rejuvenation-Science.com

Redondo Beach, CA, September 12, 2007 – Maximum Vitality™ multivitamin from Rejuvenation Science^® earned a 5-star rating and placed in the top one percent of 1,600 multivitamins in the U.S. and Canada based on the recently released 4th Edition of the Comparative Guide to Nutritional Supplements by Lyle MacWilliam. This new published study of 1,600 multivitamins was based on the blended standard created from the recommendations of 13 nutrition experts and based on 18 challenging criteria.

The “blended standard” for rating multivitamins was created from the independent recommendations of Dr. Earl Mindell, Dr. Richard Passwater, Ray Strand, M.D., Julian Whitaker, M.D., Robert Atkins, M.D., Nicholas Perricone, M.D., and others. Criteria such as completeness, potency, antioxidant support, bone health, heart health, liver health (detoxification), metabolic health, ocular health, methylation support, lipotropic factors, inflammation control, glycation control, phenolic compounds, and potential toxicities were used to evaluate the 1,600 formulations.

A Doctor is always concerned with compliance – a term used to define the rate that patients follow (comply with) the Doctor’s recommendations. For if a patient does not follow their Doctor’s recommendation because it is inconvenient or expensive, then the patient receives little or no benefit. One of the other multivitamins rated in the top 1% requires a patient to take 34 pills per day, although most are in the 8 to 10 pill range. Compliance for dosages which require a patient to take that many pills per day is historically low. Maximum Vitality achieves the same 5-Star level of excellence with a recommended dose of only two tablets per day, enabling a high compliance rate.

Maximum Vitality is also the least expensive Doctor-recommended multivitamin in the top 5-star category. The next lowest cost Doctor-recommended multivitamin is priced 90% higher than Maximum Vitality. There are, of course, very inexpensive multivitamin products available in the market. However these cheap products, some of which are the most popular and widely advertised – One-A-Day^®, Centrum^®, Kirkland^® (CostCo brand), for example – are ranked 0.0 to 0.5 on the Comparative Guide scale of 0 to 5.0, with 5.0 being highest.

The Comparative Guide to Nutritional Supplements is a 190-page softcover book. It discusses the growing need for supplementation, new science which supports the value of nutrition in preventing degenerative disease, oxidative stress and antioxidants, inflammation, the safety of nutritional supplements, optimal nutrition versus current government standards, helping people maintain good health and even slowing the aging process. The blended standard is thoroughly discussed and graphical comparisons are presented for the 163 multivitamins (10% of the 1,600 evaluated) that rated 3.0 and above on their scale of 0.0 to 5.0.

“Maximum Vitality provides the best value of all multivitamins in the U.S. and Canada,” commented Howard Simon, President of Rejuvenation Science. “No other multivitamin with a 5-star rating achieves the blended standard with such a sophisticated formulation of only two tablets per day and at such a reasonable cost.” The retail price is $29.98 for a one-month supply. Doctors may carry the product in their office or establish a Doctor’s Web Dispensary for internet-based supplement dispensing.

Maximum Vitality contains high doses of standard vitamins in their most bioavailable forms. It also contains efficacious doses of expensive antioxidants such as coenzyme Q10, alpha-lipoic acid, vitamin E tocotrienols, lutein, lycopene and astaxanthin.

“Patients and Doctors alike love Maximum Vitality, for a subtle energy lift, and the comfort of knowing they are taking care of themselves and their families,” added Roxanne Fried, VP of Customer Support.

About Rejuvenation Science

Rejuvenation Science develops and markets top-quality specialty nutritional supplements exclusively for medical professionals – M.D.’s, chiropractors, naturopaths, nutritionists, nurse practitioners - and their patients. Rejuvenation Science is located in Redondo Beach, CA, but sells nationwide, and can be found on the internet at www.Rejuvenation-Science.com. According to Scott Broder, host of American Health Radio, “Rejuvenation Science offers a panalopy of eclectic products that can help you maintain your good health.”

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For Further Information Contact

Howard Simon

Rejuvenation Science, 811 N. Catalina Ave., Suite 3208, Redondo Beach, CA 90277

310-798-2830 ext 802

howard (at) rejuvenation-science (dot) com.

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